{"id":704,"date":"2026-11-09T08:46:40","date_gmt":"2026-11-09T08:46:40","guid":{"rendered":"https:\/\/the4thinteraction.com\/?page_id=704"},"modified":"2026-11-09T10:14:07","modified_gmt":"2026-11-09T10:14:07","slug":"case-studies","status":"publish","type":"page","link":"https:\/\/the4thinteraction.com\/?page_id=704","title":{"rendered":"Case Studies"},"content":{"rendered":"\n<p class=\"lead wp-block-paragraph\">A few examples of what happens when strategy, creative and performance pull in the same direction.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large t4im-img\"><img decoding=\"async\" src=\"https:\/\/the4thinteraction.com\/wp-content\/themes\/t4i-marketing\/assets\/img\/case-1.jpg\" alt=\"SaaS pipeline growth case study\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">B2B SaaS: 3.4x pipeline in nine months<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Challenge:<\/strong> a scale-up with strong product adoption but flat inbound pipeline and rising paid CAC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What we did:<\/strong> rebuilt positioning around buyer jobs-to-be-done, launched a search-led content programme and restructured paid campaigns around intent.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3.4x qualified pipeline<\/li>\n\n\n\n<li>-41% cost per opportunity<\/li>\n\n\n\n<li>+212% organic traffic<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Healthcare: a brand patients trust<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Challenge:<\/strong> a regional clinic network with inconsistent branding across 14 locations and weak local search visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What we did:<\/strong> a unified brand system, location pages optimised for local SEO, and a review-generation programme.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+168% appointment requests<\/li>\n\n\n\n<li>Top-3 local rankings in 12 of 14 markets<\/li>\n\n\n\n<li>4.8\u2605 average rating<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large t4im-img\"><img decoding=\"async\" src=\"https:\/\/the4thinteraction.com\/wp-content\/themes\/t4i-marketing\/assets\/img\/case-2.jpg\" alt=\"Healthcare brand case study\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large t4im-img\"><img decoding=\"async\" src=\"https:\/\/the4thinteraction.com\/wp-content\/themes\/t4i-marketing\/assets\/img\/case-3.jpg\" alt=\"Retail performance marketing case study\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Retail: profitable growth at scale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Challenge:<\/strong> an e-commerce brand spending heavily on social ads with declining return on ad spend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What we did:<\/strong> creative testing framework, first-party data activation and a lifecycle email programme.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+2.6x return on ad spend<\/li>\n\n\n\n<li>+38% repeat purchase rate<\/li>\n\n\n\n<li>Email now 24% of revenue<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/the4thinteraction.com\/?page_id=393\">Start your project<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A few examples of what happens when strategy, creative and performance pull in the same direction. B2B SaaS: 3.4x pipeline in nine&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-704","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"A few examples of what happens when strategy, creative and performance pull in the same direction. B2B SaaS: 3.4x pipeline in nine months Challenge: a scale-up with strong product adoption but flat inbound pipeline and rising paid CAC. 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