A few examples of what happens when strategy, creative and performance pull in the same direction.
B2B SaaS: 3.4x pipeline in nine months
Challenge: a scale-up with strong product adoption but flat inbound pipeline and rising paid CAC.
What we did: rebuilt positioning around buyer jobs-to-be-done, launched a search-led content programme and restructured paid campaigns around intent.
- 3.4x qualified pipeline
- -41% cost per opportunity
- +212% organic traffic
Healthcare: a brand patients trust
Challenge: a regional clinic network with inconsistent branding across 14 locations and weak local search visibility.
What we did: a unified brand system, location pages optimised for local SEO, and a review-generation programme.
- +168% appointment requests
- Top-3 local rankings in 12 of 14 markets
- 4.8★ average rating
Retail: profitable growth at scale
Challenge: an e-commerce brand spending heavily on social ads with declining return on ad spend.
What we did: creative testing framework, first-party data activation and a lifecycle email programme.
- +2.6x return on ad spend
- +38% repeat purchase rate
- Email now 24% of revenue